On China Tourism Day, Dai Bin, President of the China Tourism Research Institute, was interviewed by the People's Political Consultative Conference Daily, interpreting the significance of establishing a tourism day and developing inclusive tourism, and explaining the continuous embodiment of theories such as the integration of culture and tourism, and the concept of "enjoying the near and far, sharing with the host and guest" in practical innovation. The full text is shared as follows. May 19, 2025 is the 15th China Tourism Day, with the theme of "Beautiful Mountains and Rivers, Beautiful Journey". This year's event will last from April 21 to May 31. Why does our country establish China Tourism Day? What is the difference between this year's China Tourism Day and previous ones? Dai Bin, member of the National Committee of the Chinese People's Political Consultative Conference and president of the China Tourism Research Institute, explained that the establishment of the China Tourism Day is an important mission to promote the new concept of tourism development, and is committed to integrating the dream of ordinary people to "read thousands of books and travel thousands of miles" into the journey of Chinese path to modernization. This year's China Tourism Day has evolved from a commemorative date to a comprehensive platform that integrates tourism resources and promotes consumption upgrading by extending the activity cycle. It has formed a comprehensive promotion period that integrates brand display, consumption stimulation, and industrial upgrading. In terms of tourism development philosophy, it is more prominent to benefit and enjoy the people, aiming to make tourism widely accessible to urban and rural residents; Emphasizing the concept of "learning", it is expected that people will not only gain beautiful scenery during tourism, but also appreciate the beauty of culture, cultivate the beauty of the soul, improve comprehensive quality, broaden horizons, and achieve civilized tourism and rational consumption, achieving a win-win situation for personal happy and healthy growth and sustainable development of tourism destinations. In recent years, the demand for tourism among the people has been increasing day by day, and the concept of "having enough food, clothing, and spare money to travel" has gradually taken root in people's minds. According to the domestic tourism data released by the Ministry of Culture and Tourism in 2024, the number of domestic tourists in 2024 was 5.615 billion, a year-on-year increase of 14.8%. The total expenditure of domestic tourists on travel was 5.75 trillion yuan, a year-on-year increase of 17.1%, of which urban residents spent 4.93 trillion yuan on travel and rural residents spent 0.83 trillion yuan on travel. The development of inclusive tourism is a significant advancement in the tourism concept, "Dai Bin said. From emphasizing the foreign exchange earning function of tourism in the 1980s to the late 1990s, the era of mass tourism focused on the functions of consumption, economic driving, and social employment. Nowadays, inclusive tourism emphasizes better serving the people's beautiful lives, allowing "poetry and distant places" to truly enter the homes of ordinary people. Through more popular, inclusive, and convenient tourism, we can fully play the positive role of tourism in enriching, benefiting, and enjoying the people, and continuously enhance the sense of gain and happiness of the people. This concept of allowing ordinary people to have the opportunity to travel, afford to travel, have fun, and have peace of mind will lead the direction of future tourism development. In addition, Dai Bin stated that the integration of culture and tourism, as well as new concepts such as "enjoying the distance and sharing with guests", have become breakthrough points in tourism theory and practice innovation, promoting high-quality development of contemporary tourism from the perspective of a better life. In recent years, the number of urban and rural residents participating in tourism has been increasing, with an average of over 4 trips per person per year; Tourist satisfaction continues to improve, and by 2024, the national tourist satisfaction score will exceed 80 points, entering the satisfaction range. The government's efforts have gained recognition from tourists; Tourism destinations are introducing new driving forces such as technology, culture, art, and sports, no longer relying solely on historical, cultural, and natural resources; Tourism enterprises continue to grow, and the enterprise formation represented by the top 20 tourism groups has demonstrated corporate responsibility in tourism investment, innovation, and other aspects; The international influence of Chinese tourism continues to expand. As the world's largest domestic tourism market, outbound tourism source market, and important inbound tourism destination, it not only benefits its own people, but also contributes to the prosperity of world tourism. At the same time, the legal and regulatory system for tourism is gradually becoming complete, and tourism has played a greater role in promoting cultural exchange and mutual learning, benefiting more people from tourism development, promoting ethnic exchanges, urban-rural interaction, and coordinated development of the national economy and society. However, the implementation of the concept of inclusive tourism still requires attention to detail, patience, and adherence to long-term principles. Only by truly doing good things well and making tourists feel the goodwill and warmth of the government can sustainable tourism development be truly achieved, "said Dai Bin. During this year's National People's Congress and Chinese People's Political Consultative Conference, Dai Bin called for the normalization of the "open mode" of government courtyards, allowing all party and government agencies except for confidential units and special office spaces to be open to tourists. Referring to the opening of government courtyards in places such as Shucheng, Anhui last year for tourists to clock in, take photos, and park, and the opening of government canteens for tourists to experience, Dai Bin believes that this reflects the concept of openness, inclusiveness, and sharing, and is the real password to attract tourists. During this year's May Day holiday, many places opened government and enterprise canteens and parking lots to tourists, indulging them in various ways and being welcomed by citizens and tourists. Dai Bin stated that the regular opening of government courtyards and enterprises and institutions during holidays reflects the people-centered concept. It can not only regulate the peak of holiday passenger flow, solve problems such as parking, toileting, and dining for tourists, improve tourism convenience, enhance the tourism experience for the people, but also optimize resource al, shape the city's image, enhance the city's reputation through detailed services, and attract tourists to visit again. How to normalize the development of measures that benefit and delight the people in the tourism industry? Dai Bin believes that it is necessary to abandon the practice of pursuing short-term internet celebrity effects and instead build a sustainable development model that lasts forever. Although internet celebrity elements play a certain role in the development of tourism, they must not be regarded as everything. It is urgent to conduct extensive social education to make the public realize that the ideal form of tourism should be an interactive process of equal communication and mutual achievement; tourism services should return to their essence, be sincere and natural from the heart, rather than superficial; and laws, administrative regulations, and medium - and long-term development plans should provide institutional guarantees for tourism development, "said Dai Bin. Dai Bin suggests that in the long run, the development of the tourism industry still needs to cultivate strong business entities and supporting investment institutions. At present, the market should be fully utilized to avoid excessive reliance on administrative power. Only when enterprises truly grow into mature entities that can consciously assume social responsibilities and position themselves as carriers to meet the people's aspirations for a better life, can the tourism industry achieve sustainable development; We should focus on developing new forms of tourism such as green tourism, ecotourism, and educational tourism, and form a virtuous cycle of "demand leading supply, supply creating new demand" by meeting the high-quality, diversified, and personalized tourism needs of the people. Scan the QR code to watch the video report source | People's Political Consultative Conference Daily (10th edition, May 19, 2025) Please indicate the source when reprinting