China Tourism Scenic Area Development Report 2019

catalogue

Chapter 1 Development Status and Future Trends of Scenic Spots

1、 Development status: Sightseeing tourism is once again on the rise, cultural scenic spots continue to heat up, and nighttime tourism is gaining momentum

2、 Future trend: towards sightseeing, towards tourists, towards daily life, building a shared space between hosts and guests

Chapter 2 Scenic Area Investment: Highlighting Cultural Characteristics, From High Quality Resources to High Quality Projects and IPs

1、 Investment status: The integration of fund culture and tourism is obvious, and investment particularly values scenic spot enterprises with mature IPs

2、 Traditional mountain scenic spot listed companies: poor performance, striving to seek new space

3、 Analysis of listed companies in the scenic area category: Overall positive, with some areas of concern

Chapter 3 Analysis of Scenic Area Prosperity Index: Small fluctuations, overall stable progress

1、 Industry performance evaluation

2、 Enterprise performance evaluation

3、 Evaluation of Enterprise Management Indicators

Chapter 4: Evaluation of Consumption Demand and Service Quality in Scenic Spots: Pursuing Higher Quality Scenic Area Experience I. Characteristics and Consumption Preferences of Scenic Area Tourists

2、 Tourists' evaluation of the service quality of scenic spots

Chapter 5: Policies, Laws and Regulations Related to Scenic Spots

1、 The State Council has issued the Guiding Opinions on Promoting the Development of Global Tourism

2、 The Ministry of Culture and Tourism and the Ministry of Finance have issued the "Guiding Opinions on Promoting Government Social Capital Cooperation Models in the Tourism Sector"

3、 The Ministry of Culture and Tourism has issued the Guiding Opinions on Implementing the Plan to Improve the Quality of Tourism Services

4、 No. 1 central document: Vigorously develop leisure agriculture and rural tourism

5、 The government work report mentions culture and tourism in multiple places, and the prospects of the scenic spot industry are optimistic

6、 National Development and Reform Commission: This year, we will promote the greater reduction of ticket prices for key state-owned scenic spots

7、 Four departments jointly issued a document: support the development of "Internet plus tourism" in deep poverty areas

8、 Two ministries: Carry out the construction of the national list of key villages for rural tourism

Chapter 6 Development Suggestions for Scenic Spots: Emphasize Theory to Guide Practice

1、 The integration of culture and tourism is of great significance

2、 The Two Mountains Theory is the Flag

3、 Global tourism is the way forward

Chapter 7 Development Path and Case Analysis of Scenic Spots

1、 Jinyun Xiandu Scenic Area

2、 Moganshan International Tourism Resort

3、 Liangzhu Ancient City Ruins Park

4、 Editorial Committee for the Development Report of Chinese Tourist Attractions (2019) at Yan'an Revolution Memorial Site

Director Dai Bin

Deputy Director Li Zhongguang and Tang Xiaoyun

Editorial board members (arranged in alphabetical order by name)

Dai Bin, He Qiongfeng, Li Zhongguang, Ma Yiliang, Song Ziqian, Tang Xiaoyun, Wu Fenglin, Wu Pu, Xu Ting, Yang Honghao, Yang Jinsong

Editorial Department of China Tourism Scenic Area Development Report (2019)

Editor in Chief: Zhan Dongmei

Members: Ru Yi, Liu Wansong, Qin Fen, Wu Jiayao, Gu Shisong, Zhou Yongzhen, Wang Yingying, Zhao Yihong, Li Feng, Yu Xinyan, Yu Xiaobai