Annual Report on China's Outbound Tourism Development 2013

Introduction to the Table of Contents: Overview of China's Outbound Tourism Development in 2012 1. Formation of the World's Largest Outbound Market and Consumer Group 2. Internal and External Environment Promotes Market Consumption to be More Rational 3. Transformation of Industry Development towards Customer Source Led and Capital Led Types Chapter 1 Analysis of China's Outbound Tourism Market Environment in 2012 Section 1 Economic Environment Characteristics of Outbound Tourism in 2012 1. Further Improvement of Per Capita Income Level Laying the Foundation for Outbound Tourism 2. Continuous Rise of RMB Exchange Rate Stimulating Outbound Tourism Consumption 3. Expansion of Land and Air Routes Creating More Opportunities for Outbound Tourism 4. Rising Aviation and Air Fuel Costs Not Beneficial for Outbound Tourism 5. Strong Development of Domestic Tourism Promotes Outbound Tourism 6. Payment Platforms Becoming More Convenient and Accelerating the Step of Outbound Tourism Section 2 Political Environment Characteristics of Outbound Tourism in 2012 1 Political and diplomatic cooperation has steadily progressed amidst twists and turns. 2. The continuous improvement of tourist visa policies has optimized the outbound tourism environment. 3. Multiple factors have promoted the development of individual travel to Taiwan. 3. Other market environmental characteristics of outbound tourism in 2012. The sentence is: Consumption Structure Characteristics of Outbound Tourists 6. Consumption Evaluation and Future Consumption Intention of Outbound Tourists Section III Consumption Characteristics of Main Destinations I, Hong Kong II, Macao III, Taiwan, China IV, Japan V, the United States VI, Canada VII, South Africa VIII, Australia Section IV Satisfaction Analysis of Outbound Tourists I, Statistical Analysis of Tourist Satisfaction II, Comprehensive Satisfaction and Quality Perception Index of Tourism Elements Chapter III Operation Characteristics of China's Outbound Tourism Industry in 2012 Section I Fundamentals of Outbound Tourism Industry Main Bodies I, Industrial Scale and Regional Distribution Uneven Continue to Increase II, Pilot Expansion of "Business Tax Replacing VAT" Helps Regulate Operation and Release Profit Space III, Normalization of Outbound Tourism Demand Helps Steady Development of Business Operation of Group Agencies IV The transition of international business cooperation from an incremental dominant period to a stock dominant period. Section 2: Market operation situation of outbound tourism industry entities. 1. The format pattern transitions from resource driven competition to customer driven competition. 2. The highlighting of cost-effectiveness advantages leads to the continuous shift of the business focus of group travel agencies towards outbound tourism. 3. The development of online and offline is difficult to overcome the comparative advantage gap. 4. The slowdown in economic growth and the rise in labor costs lead to a decline in profitability. Section 3: Development and innovation of outbound tourism industry entity products. 1. "N+X" tourism products lead to new trends in product development. 2. Theme tourism products gradually become climate. Chapter 4: Typical regional development characteristics. Section 1: North China market. Overview of regional economy. 2. Overview of outbound tourism development. 3. Analysis of typical markets in the region - Taking Beijing as an example. Section 2 Section 1: East China Market Overview of Regional Economy 2, Overview of Outbound Tourism Development 3, Analysis of Typical Markets in the Region - Taking Shanghai as an Example Section 3 South China Market 1, Overview of Regional Economy 2, Overview of Outbound Tourism Development 3, Development Status of Outbound Ports 4, Analysis of Typical Markets in the Region - Taking Guangzhou as an Example Section 4 Southwest Market 1, Overview of Regional Economy 2, Overview of Outbound Tourism Development 3, Analysis of Typical Markets in the Region - Taking Chongqing as an Example 4, Analysis of Typical Markets in the Region - Taking Chengdu as an Example Section 5 Comparison of Typical Cities' Outbound Markets 1, Statistics of Cultural Characteristics of Outbound Tourists 2, Factors Influencing Outbound Tourists' Consumption Decisions 3, Characteristics of Outbound Tourists' Consumption Decisions 4 Chapter 5 Characteristics of Consumption Structure of Outbound Tourists Chapter 5 Development Trends and Suggestions for Outbound Tourism in China in 2013 Section 1 Development Trends of Outbound Tourism in China in 2013 Section 2 Development Suggestions for Outbound Tourism in China 1. Government regulatory departments need to correctly view the expansion of the trade deficit in outbound tourism services 2. Overseas destinations and enterprises need to pay attention to research and evaluation of the Chinese market 3. Tourism enterprises need to recognize that service improvement and brand building are the key to winning the market

Editorial Committee of the Annual Report on China's Outbound Tourism Development

Chairman Du Jiang, Deputy Director of the National Tourism Administration, Professor Zhu Shanzhong, Deputy Director of the National Tourism Administration, Vice Chairman Li Shihong, Director of the Tourism Promotion and International Cooperation Department of the National Tourism Administration, Dr. Dai Bin, Director of the China Tourism Research Institute, Professor Zhang Xinhong, Deputy Director of the Tourism Promotion and International Cooperation Department of the National Tourism Administration, Xiong Shanhua, Deputy Director of the Tourism Promotion and International Cooperation Department of the National Tourism Administration, Editorial Board Member Xu Haijun, Xia Shaoyan, Jiang Yiyi, Ma Yiliang

Dai Bin, Chief Editor of the Writing Group for the Annual Report on the Development of China's Outbound Tourism, Professor and Dr. Li Shihong, Dean of the China Tourism Research Institute, Director of the Tourism Promotion and International Cooperation Department of the National Tourism Administration, Dr. Jiang Yiyi, Executive Editor, Head of the International Tourism Research Institute of the China Tourism Research Institute, Associate Researcher, Dr. Xu Haijun, Director of the Market Research Department of the Tourism Promotion and International Cooperation Department of the National Tourism Administration, Dr

Members Ma Yiliang, Yang Jinsong, Yang Liqiong, Li Chuangxin, Song Huilin, Li Zhongguang, Yang Honghao, Song Yueping