Recently, President Dai Bin of our institute was invited to publish a signed article in the People's Political Consultative Conference Daily titled "Accelerating the Construction of a Tourism Power in the Process of Chinese-style Modernization". The article emphasizes that we should look at new tourism demands and new cultural formats with a more relaxed and open mind, and stimulate the vitality of the tourism market at a deeper level. The article also offers suggestions on improving the system and mechanism for the deep integration and development of culture and tourism in the new era, and promoting the integration and development of culture and tourism at a deeper level, wider scope, and higher level. The full text is shared below.

We need to look at new tourism demands and new cultural formats with a calmer and more open mind, and stimulate the vitality of the tourism market at a deeper level.

The Third Plenary Session of the 20th CPC Central Committee pointed out that Chinese-style modernization is a modernization that coordinates material and spiritual civilization. This points out the direction for the development of the tourism industry in the new era - to meet the growing tourism and leisure needs of the general public with the supply of high-quality tourism products and services. As an emerging strategic pillar industry and a livelihood industry and happiness industry with significant characteristics of the times, the tourism industry will play an increasingly critical role in meeting people's needs for a better life and improving their quality of life.

Reform and opening up has initiated the marketization process of the tourism industry. Foreign-related star-rated hotels, tourist attractions and resorts, tourist buses, Friendship Stores, international travel agencies, and foreign-language tour guides constitute the inbound tourism reception system, which also effectively meets the people's yearning for poetry and a beautiful life in distant places in the era of mass tourism.

Since the 18th CPC National Congress, under the strong leadership of the CPC Central Committee with Comrade Xi Jinping as the core, tourism has been fully integrated into the national development strategy, and tourism development has entered the fast lane. my country's position as the world's largest domestic tourism market has become more solid, and tourism has become an increasingly prominent strategic pillar industry of the national economy and a livelihood industry and a happiness industry with distinct characteristics of the times. At the National Tourism Development Conference held this year, the CPC Central Committee made important instructions on tourism work in the new era, fully affirming the path of tourism development with Chinese characteristics since the reform and opening up, especially since the 18th CPC National Congress. In response to the new opportunities and challenges facing tourism development, it is emphasized to implement the people-centered development concept, vigorously develop tourism that satisfies and benefits the people, strive to promote the deep integration of culture and tourism, improve the modern tourism system, promote high-quality development of the tourism industry, and accelerate the construction of a tourism power that satisfies the people, has distinct Chinese characteristics and strong international competitiveness.

To do a good job in tourism in the new era, we must improve the system and mechanism for the in-depth integration and development of culture and tourism, and promote the integrated development of culture and tourism at a deeper degree, wider scope and higher level.

Strengthen the construction of a national tourism development theory system centered on the people, and systematically answer the fundamental questions of why, who and what tourism development in the new era should be carried out. Focusing on major strategic issues, hot spots and difficult issues in the industry, form high-level policy advice and suggestions, and provide spiritual momentum and social consensus for the construction of a tourism power. Build a high-quality cultural and tourism data system that serves the needs of the national development strategy, measure and promote the high-quality development of cultural and tourism integration with a scientific, systematic and comprehensive indicator system, and focus on tourism economic operation analysis, trend research and policy simulation.

We should handle several important relationships such as government and market, supply and demand, protection and utilization, international and domestic, development and security, give full play to the decisive role of the market in resource al, and better play the important role of the government in tourism planning and layout, public services, business environment, etc. Let the market play a key role in the integration of culture and tourism, give full play to the initiative and creativity of investment institutions and business entities such as the top 20 tourism groups and the top 30 cultural enterprises, collaborate with transportation, industry, agriculture, and commercial enterprises to innovate, develop and launch a number of new tourism projects such as trains, cruise ships, cruise ships, RVs, self-driving cars, and new tourism products such as food, shopping, fashion, art, research and study, and night, and cultivate more new spaces for a better life shared by hosts and guests.

Give full play to science and technology to promote the new momentum of the integration of culture and tourism. Modern technologies such as drones, artificial intelligence, and digital equipment are not only the promoters of the creative inheritance and innovative development of China's excellent traditional culture, but also the creators of commercial culture and modern civilization. We need to look at new tourism demands and new cultural formats with a calmer and more open mind, especially commercial civilization and its carriers.

Promote the sinking of art and the upward development of tourism, and cultivate more new scenes of deep integration of art and tourism. The integration of culture and tourism brings a very rich experience to tourists, including public cultural spaces such as museums, art galleries, libraries, cultural centers, and literary museums, historical and cultural blocks, cultural relics theme trails, and immersive performances of "intangible cultural heritage + art + technology". The integration of art and tourism is richer in level and more diverse in type, which not only expands the audience base of art performances, but also enriches the cultural supply of the tourism industry in the new era. The phenomenon of rushing to a city for a play, a performance, or an exhibition is becoming more and more common. Driving tourism consumption through art and literature not only stimulates the vitality of the tourism market at a deeper level, but also enhances the dimension of tourism forms and increases the supply of high-quality cultural resources.

In addition, it is necessary to carry out preliminary research on the "15th Five-Year Plan" tourism planning around key topics such as world-class tourist attractions and resorts, world-class tourist destinations, world-class tourist routes, world-class tourism enterprises and modern tourism systems, in-depth integration of culture and tourism, and modernization of the governance system and governance capabilities in the tourism field. Unite and lead the national tourism academic community to strengthen the training of cultural and tourism talents and discipline construction in the new era. Under the guidance of Xi Jinping's cultural thoughts, build a cultural and tourism discipline system, academic system and discourse system, and tell the Chinese story of the new era well.

Author | Dai Bin Editor | Liu Xin Source | "People's Political Consultative Conference Daily" August 23, 2024, Page 5 Please indicate the author and source for reprinting